Stop Losing Customers to Forgettable Domain Names

What if I took the same product and used a premium dotcom domain? I started seeing conversion rates jump 2-3x. Same EXACT product, just a new domain—more customers. Pretty wild.

I used to think premium domains were overrated. Then I bought PropertyManagement.com. We threw up a basic landing page — and started getting sales calls daily. No ads. No outreach. Just trust. A great domain isn't branding. It's distribution.

The power that a top-level domain name, dictionary word has with the general public is phenomenal. It creates that authority automatically, instant trust.

Having the domain name Teamwork.com gave us the credibility we needed and we started getting bigger customers and more referrals. At this point, everything took off at lightning speed and we had a brand identity we could build upon.

Owning Cover.com has lent an extra level of legitimacy to the brand and this, in turn, has translated into sales. We have seen firsthand how it helps get people over the hump when it comes to investing their money with us. Immediately after moving to Cover.com, we saw our conversions rise, largely because customers would cross-reference our app on the internet before they made the purchase decision.

Consider a top domain as a permanent discount on your marketing budget.

Investing in a premium domain has proven to be a transformative decision for my business, offering immense benefits from enhanced credibility to marketing advantages. While it presents challenges, including high cost and strategic planning, the potential for a strong ROI makes it a worthy consideration for small to medium-sized business owners looking to elevate their digital presence.

When we founded the company in 2016, securing the domain Fair.com was anything but easy. However, very quickly we saw great returns with respect to customer recognition, service adoption, website exposure, and SEO.

Sometimes in new campaigns comes the question of a name. That may be the most important. Often the right name is the advertisement itself.